What are some myths about SEO?

Check out this recent video where Matt Cutts from Google discusses some of the most common myths about SEO...

MYTH #1

"If you buy ads you'll rank higher/better on Google" OR "If you DON'T buy ads you'll rank better/higher"



MYTH #2

"Google makes it's changes to get people to buy more ads"



Some other Myths he made note of:

"Submitting articles to article directories is the best way to rank #1"

"Guest blogging is the best way to rank #1"

"Link wheels are the best way to rank #1"



Matt maintains that Google's main concern is to provide the highest quality search results possible in order to keep users coming back to Google for their information needs.  He suggests "thinking for yourself" to avoid "group think", and to beware of automation tools and software that promise white hat rankings.